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Established in 2013, Maverick Drinks represents a number of producers from the US and Europe, focusing on craft spirits because consumers are increasingly looking for products with provenance, authenticity, and craftsmanship they admire.
In 2013 and 2016, Maverick Drinks was named IWSC Spirits Distributor of the Year and their work has been featured in numerous UK on-trade and consumer lifestyle publications, as well as The New York Times. They continue to lead the UK in distributing craft spirits whilst also working with trade organisations and industry bodies to drive awareness of craft distilling.
To be a successful distributor requires much more than organizing transportation and logistics. They source products that bring something genuinely unique and refreshing to a UK market dominated by mainstream brands. They give these new brands life and introduce them to the bartenders and consumers who appreciate and celebrate the fact that they’re different.